Visual Merchandising creates appealing and eye-catching visual displays that lead the customer through the entire store giving them an improved shopping experience. Visual Merchandisers work closely with merchandisers, understanding and analyzing merchandise reports. Visual Merchandising is used to present retail merchandise creatively and commercially.
The Visual Merchandising in Fashion course will take you through different subject areas on the shop floor layouts, visual merchandising guidelines, and the importance of lighting, graphics and brand image. The course will also provide you with the opportunity of practically creating and analyzing different types of displays such as window displays, point of sale counters, pop counters and more.
Merchandise Display, Styling, Window Display, Planograms, Usage of Props, Importance of Brand Identity, Store Layouts, Visual Merchandising Techniques, Color Theory, Symmetric/ Asymmetric Display
